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Dan Williams has extensive work experience in the retail industry. Dan founded and served as the Managing Director of 100% Group Limited, a global retail agency, from 2009 to the present. Previously, they worked as a Partner at IQ Group from 2001 to 2009 and in marketing at NDI Display Group from 1998 to 2001. Dan currently holds the position of Managing Director at 100% Europe B.V., starting in 2019.

Dan Williams attended Malvern College from 1992 to 1997. Dan then pursued a BA (Hons) degree in International Business from The Manchester Metropolitan University from 1998 to 2002.