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Lucrecia Iruela is a multifaceted professional with extensive experience in leadership coaching, human resources, and international law. As the founder of Tronco Group since March 2023, Lucrecia also contributes to Forbes, sharing insights on business and leadership topics. With a diverse career that includes roles as a facilitator and executive coach at SNP Communications, and director of content for the 100 Coaches organization, Lucrecia advocates for innovation through humanization. Previous positions include chief of culture and people at Bilio, foreign associate at TechLaw LLP, and HR generalist at Williams Party Rentals. Lucrecia holds advanced degrees from the University of San Diego School of Law, IE Business School, Universidad Complutense de Madrid, and has pursued coaching education at prestigious institutions.