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Kim Perell has worked in a variety of roles in the technology industry since 1999. Kim began their career as the Director of Marketing & Sales for Xdrive Technologies in 1999. In 2003, they founded Frontline Direct and served as the CEO. In 2009, they were the CEO of Adconion Direct and from 2014-2017 they were the CEO and President of Amobee. In 2017, they became the CEO of Turn and in 2018 they founded Perell Ventures, where they provide investing, business coaching and speaking services. In 2019, they co-founded SmartMedia Technologies, the world's most trusted enterprise Web3 platform. Most recently, in 2021, they became the CEO & Founder of 100.co, which invests in iconic brands and the technology that powers them.

Kim Perell attended Pepperdine University and Universidad de Belgrano.