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Bob Peterson is an accomplished professional with extensive experience in business management and information systems. As the Owner and CFO at 10 Pound Gorilla since 2005, Bob specializes in internet marketing consulting, web development, search engine optimization, and print marketing materials. Prior to this, Bob served as President/Owner of Speaking Analytics, Inc., where consulting work for Gambro Healthcare involved developing key operational metrics and reporting processes. Bob held various significant positions at Coors Brewing Company, including Director of Enterprise Information Management, where strategic plans for business intelligence and data warehousing were formulated, and Director of Business Intelligence, focusing on corporate information systems development. Bob's early career included roles in operations and marketing management at both Coors Distributing Company and Coors Brewing Company, starting as a Management Trainee and progressing through positions that emphasized financial management, marketing strategy, and data analysis. Bob holds a BA in Business Administration from Midland University.