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Alex Valls has an extensive work experience, beginning with their role as an Associate at Oliver Wyman in 2005. Alex then moved to Privalia in 2010 as a Strategy and Business Development Associate, followed by their role as Co-founder and Co-CEO of Smithfield Case in 2011. In 2013, Valls began their role as Online Strategy & Business Development Manager at Edipresse Group. Alex then joined QoQa Services SA as a Board Member in 2015, while also taking on the role of Digital Advisor at Edipresse Group. In 2019, Valls was appointed Chief Product Officer at Exoticca, and in 2020 they became Co-Founder of 011h.

Alex Valls has a well-rounded educational background. Alex obtained a Business Administration degree from Esade in 2005, majoring in Marketing and Entrepreneurship. Alex then went on to pursue a Master of Arts in International Studies at the University of Pennsylvania, which they completed in 2011. Finally, they earned an MBA in Entrepreneurial Management from The Wharton School in 2011.