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Holly Emblem is a Principal Data Scientist at Zynga since May 2023, previously serving as Head of Insights at Microsoft where leadership was provided to a team delivering data-driven solutions for the award-winning game, Sea of Thieves. Holly's experience includes roles as Insights Lead and Data Scientist at Virgin Media, focused on predictive modeling for customer self-service channels, and as Lead Data Analyst at 383, where statistical analysis was performed for clients such as Hilton and Eon. Early career contributions include digital marketing analysis at NUTRAHEALTH PLC and digital analytics at Penguin Random House UK. Holly's educational background features a current pursuit of a Doctor of Philosophy in Computer Science at the University of Hertfordshire, alongside a Bachelor of Science in Computer Science and a Bachelor of Arts in English Literature.