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Amelia Watson has extensive work experience in marketing and law. Amelia began their career as a Summer Clerk at Dentons Kensington Swan in 2015. In 2017, they worked as a Law Graduate at the same company before becoming a Solicitor in 2018. Amelia then transitioned to the marketing field, joining Rascal + Friends as a Marketing Manager in December 2018. Amelia later became the Global Marketing Manager for Rascal + Friends and Millie Moon and worked in that position until June 2022. In July 2022, Amelia joined ZURU Edge as the Head of Marketing for their Baby division. Amelia'sexperience includes global marketing strategy and management.

Amelia Watson attended Waikato Diocesan School for Girls from 2006 to 2012, where they obtained NCEA Level 3 endorsed with Excellence. Amelia then enrolled at The University of Waikato from 2013 to 2016, earning a Bachelor of Laws (LLB) (Hons) degree. In 2015, they also participated in a summer course in Law at Universitas Airlangga.