ÂÜÀòÂÒÂ×

Rodrigo Salatine is a seasoned marketing professional with extensive experience in trade marketing and customer relationship management. Current position as Trade Marketing Coordinator at Zurich Insurance Company Ltd commenced in November 2021. Prior experience includes a role in Trade Marketing at BNP Paribas Cardif, where focus was on B2B2C strategies for retail and banking sectors in Brazil. Earlier positions encompass marketing analyst roles at companies such as Alelo Brasil and Nextel Brasil, emphasizing customer retention, campaign management, and sales productivity. Notable achievements include leading the implementation of CRM tools and developing strategic marketing initiatives that resulted in increased sales and decreased customer churn. Educational background includes a Master's program in Consumer Behavior and Marketing at ESPM and a Bachelor's degree in Marketing from Universidade Anhembi Morumbi. Proficient in English with studies conducted in the United States and Canada.