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Barbara Niesen is an accomplished professional with extensive experience in customer relationship management and strategic development. Currently serving as Experience-Manager for the CRM System at Zürcher Kantonalbank, Barbara focuses on optimizing customer service strategies and fostering cross-divisional synergies. Previously, as CRM-Manager at Storopack Deutschland, Barbara harmonized global CRM processes and facilitated training for key stakeholders. Additional roles include Omni-Channel Manager at Sanitas Krankenversicherung, where Barbara enhanced efficiency through data analysis, and Senior Account Development Manager at Forrester Research, overseeing client relationships and satisfaction initiatives. Barbara holds multiple degrees, including a Master's in Customer Relationship Management and a Master's in Wirtschaftspsychologie, complemented by relevant certifications in tourism and hospitality.