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Santiago Moctezuma is the Founder & CEO of Zuma INC, the creator of TortiAD which features advertising on tortilla wrapping paper. He is also the Co-Founder of TINTA NEGRA, focusing on preserving Mexican artisan techniques. As a Strategic Business Partner at TOCA diseño, he generated new business opportunities in Event Organization, Graphic, and Industrial Design. Additionally, as the Co-Founder & Manager of Tiempo Extra, he led the launch of Mexico's first free sports weekly newspaper. Santiago also has a background in Finance and Pricing Analytics from his time at IBM. He holds a Master's degree in Football Business and a Bachelor's degree in Industrial Engineering, showcasing his diverse educational background in various fields.