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Riesen Jasmin is an experienced marketing and project leader currently working at Zugerland Verkehrsbetriebe AG since January 2022, where responsibilities include overseeing marketing for Zugersee & Ägerisee Schifffahrt and managing communication efforts aligned with the customer journey. Previously, Riesen held various positions at V-ZUG AG from November 2000 to January 2022, including Head of Marketing Relations, leading a team responsible for global projects with renowned chefs, and roles in sales promotion and marketing support. Riesen's educational background includes multiple CAS degrees from HWZ University of Applied Sciences in Business Administration Zurich, covering areas such as content marketing, branding, digital publishing, and corporate writing. Additional qualifications include a diploma in photography and training in multimedia design.