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Roberto López has extensive work experience in the advertising and creative industry. Roberto began their career as an intern copywriter at AKQA, The Vidal Partnership, and Contrapunto/BBDO in 2009. Roberto then joined JWT as a Junior Copywriter in 2010 before moving to DDB as a Senior Copywriter in 2011. In 2012, they joined Contrapunto/BBDO again in the same role. In 2014, they became a Creative Director at Lowe and Partners Worldwide. Roberto then worked at McCann Lima as a Senior Copywriter and later as a Creative Supervisor from 2015 to 2018. From 2015 to 2018, they also worked as a Teacher at Brother Lima. Currently, Roberto works at Zubi as an Associate Creative Director.

Roberto López obtained a Bachelor's degree in Advertising and Public Relations from Universidad Pontificia de Salamanca during the period of 2002 to 2007. Following that, they pursued a Master's degree in Copywriting / Portfolio Program at Miami Ad School Madrid from 2007 to 2009. In 2015, Roberto received a certificate in Ideas, Advertising, and Brands from Leaders University. Roberto later earned a certificate in Leadership and Personality from the same institution in 2016. Finally, in 2018, Roberto completed a certificate program in Lean Start-up from Leaders University.