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Maria Dorao Huertas is a seasoned professional in digital analysis and conversion rate optimization, currently serving as CRO & Digital Performance at Philip Morris International and as a mentor for the Data Informed Design course at UXER SCHOOL. With experience as a Senior Data & CRO Analyst at Tribal Worldwide Spain, Maria has led analytical strategy and user behavior analysis to optimize performance across various projects. Previous roles include positions at t2ó, Merkle España, BlaBlaCar, and Nestrategia Diseño, where Maria focused on digital analytics, marketing strategy, and campaign optimization. Maria holds a Master's degree in Web Analytics from KSchool and a Bachelor's degree in Marketing and Market Research from Universidad de Sevilla.