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Tobi Rasaq Alaka is a seasoned professional in communications and marketing with extensive experience leading diverse initiatives across various organizations. As the Founder of Empowher Nigeria since November 2019, Tobi oversees daily operations and marketing communication activities. Currently serving as the Corporate Communications Manager at Zone from September 2021, Tobi develops and executes strategic communications plans. Previous roles include Branding and Communications Team Lead at CRC Credit Bureau Limited, where Tobi spearheaded efforts to enhance consumer awareness of credit monitoring, and Head of Client Solutions at InTarget Mobile Advertising, focusing on client relationships and business development. Tobi also held key positions at Twinpine, where responsibilities included business development and client relations, and CentrespreadGREY, managing accounts for notable clients. Tobi holds a Master of Science in Marketing from the University of Lagos and a BA in Mass Communication from Olabisi Onabanjo University, complemented by studies at The Chartered Institute of Marketing.