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Alexandra Reiter is an experienced performance marketing professional with a strong background in SEM, online marketing, and social media. Alexandra has held various senior positions in reputable companies such as NortonLifeLock, Avira, and Mister Spex. Alexandra is skilled in planning, implementing, and optimizing SEM campaigns, conducting analyses to measure campaign efficiency, and deriving actionable insights from KPIs. Alexandra also has experience in social media campaign management, content creation, and event organization. Alexandra is a Harvard Business School Online graduate with a Certificate in Business Analytics and holds a Magistra degree in International Economics from Universität Innsbruck.