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Peter earned a 36-year reputation at GE for scaling ideas into working solutions. Among his positions, President of Olympic Sponsorship and Corporate Sales and spearheading a team to develop and implement growth strategies with a select group of GE’s global customers, Peter managed the Sales Force Effectiveness, Corporate Sales, and Government Selling programs. Peter continues important work with the GE Healthcare team working on the GE/NFL brain research effort, which he helped initiate. He is also President of the private foundation, ALS Finding a Cure.