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Jason Bootle is a seasoned design and user experience professional with extensive experience in the digital consultancy sector. As Director and Principal at Pop Gun UK Ltd. since November 2000, Jason specializes in crafting digital strategies that bridge user needs and business objectives. Currently serving as a Visiting Fellow at ZINC and a Business Mentor for Black Business Residency, Jason shares expertise in service design, product design, and strategy with startups. Previous roles include Service Design Manager and Lead Service Designer at Babylon, along with freelance positions as Lead UX Designer for various companies, contributing to projects ranging from social enterprise startups to prominent media organizations. Jason holds a Bachelor's Degree in Architectural Studies from the University of Adelaide.