James Vance is an accomplished media strategist with extensive experience in integrated media planning and digital ad sales across multiple regions, particularly Latin America. Currently serving as Senior Vice President of Integrated Media Planning at Zimmerman Advertising, James leads the execution of comprehensive media strategies and optimizes cross-channel media investments. Previously at The Walt Disney Company, James held several leadership positions, including overseeing pan-regional digital ad sales, where remarkable sales performance exceeded targets by over 140%. James also significantly enhanced branded content partnerships and drove digital revenue growth. Earlier roles at Wavemaker involved directing media strategy for major brands, contributing to substantial annual billings while developing digital media best practices. James holds a Bachelor’s degree in International Business and Marketing from Florida International University.