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Eddy Latumalea serves as the Digital Strategy & CRO Director at ZIGT - Media & Digital Agency since May 2017. With extensive experience in digital marketing and web analytics, previous roles include Director of CRO & Web Analytics at MediaScience, where focus was on leveraging real-time data and innovation, and Digital Marketing Manager at QuantAds, responsible for managing PPC and social advertising across multiple countries. Eddy's career began with positions at Starcom MediaVest Group and Starcom Nederland, specializing in precision marketing and social media strategies. Eddy's educational background includes a Master of Science in Business Administration from Rijksuniversiteit Groningen and a Bachelor's degree in Commercial Economics from Hanze.