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Siddhartha Sengupta is an experienced product leader specializing in B2B SaaS development, currently serving at Zeta Suite since November 2021, where responsibilities include leading the Card Management System and Transaction Processing projects. Prior to this role, Siddhartha held various positions at Interactive Avenues from July 2016 to October 2021, progressing from Senior Copywriter to Group Head - Product, overseeing multiple digital projects and optimizing client offerings. Early career experience includes animation roles at Tata Elxsi, FCB Ulka, and Xentrix Studios. Siddhartha holds an MBA in Business Analytics from SVKM's Narsee Monjee Institute of Management Studies, along with additional certifications in Marketing Management and Brand Management.