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Denise Zhuang has an extensive background in market research, with experience at companies like Zespri International, AQ Services International, EMAP Singapore Pte Ltd, Johnson & Johnson Vision, and GfK Asia. In their roles, Denise has led global and local projects, translated survey results into research findings, planned and supervised mystery shoppers, and ensured strategic business decisions are made with the end consumer in mind. Denise has endorsed flexibility, nimbleness, and resourcefulness in research approaches to allow for quick decisions while staying focused on business goals.