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Peter Schelstraete is an accomplished business leader with extensive experience in marketing and digital strategy. Currently serving as a Partner at Zero_by_fifty since May 2024, Peter is also a Co-Founder of Ubuntoo, where efforts are focused on harnessing Collective Intelligence to address significant global issues. As a Partner at MarCaps, Peter contributes to developing advanced marketing analytics tools. Peter's previous role as Global VP of Digital, Assets, Licensing & Retail at The Coca-Cola Company involved creating a comprehensive digital vision and managing major global sports and entertainment assets. Peter also held various senior marketing positions within Coca-Cola, leading initiatives across the Asia Pacific region and directing brand management efforts in multiple international markets. With a strong educational background, including a degree in Commercial Engineering from KU Leuven and a Master of Advanced Studies in Business Management from IAE Montpellier, Peter Schelstraete brings a wealth of expertise to the organizations Peter collaborates with.