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Vedashree Mankar is a Senior Manager in Strategy & Loyalty at Zepto since July 2022, with prior roles including Manager in the same department and Manager of Growth, focusing on analytics, user retention, and campaign optimization. Responsibilities encompass managing subscriptions, pricing strategies, user lifetime value, and growth through data-driven insights. Previously, Vedashree worked as an Associate Analyst at IQVIA, where analysis of claims data was conducted for US healthcare, and contributed to targeting exercises for a biopharmaceutical company. Additional experience includes presenting research on water storage and NDVI at the European Geosciences Union and internships at the Indian Institute of Technology, Kanpur, and IMAGIS Engineering Solutions. Vedashree holds a Bachelor of Technology from Visvesvaraya National Institute of Technology, completed in 2020.