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Joy Bhattacharya is an accomplished professional with a robust background in product management and entrepreneurship. Currently serving as Associate Director - Category at Zepto and Founder of Prepzzy, which focuses on personalized CAT preparation, Joy has previously held senior roles at Thrive Now and Khatabook, driving significant growth in user engagement, product adoption, and overall revenue through innovative product solutions and strategic planning. Joy's experience also includes impactful positions at Bain & Company, where strategic go-to-market strategies for digital payment solutions were developed, and successful internships that focused on UI/UX design and operational efficiency. Joy holds an MBA from the Indian Institute of Management, Calcutta, and a Bachelor's in Computer Science and Engineering from the National Institute of Technology, Tiruchirappalli.