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Anviti Mishra is an experienced demand generation analyst currently leading a team at Zenoti since October 2021, focusing on strategic account-based marketing (ABM) and personalized marketing strategies. Prior roles include an analyst in inside sales, where Anviti collaborated with North America account managers to exceed sales targets, and a management trainee at the Quality Council of India, gaining expertise in quality management for government projects. Additionally, Anviti served as a human resources manager at The Great Outdoors and led science workshops for middle school students at Scraplabs. Anviti holds an M.B.A from SVKM's Narsee Monjee Institute of Management Studies, an M.A in Political Science and Government from Mahatma Gandhi Kashi Vidyapeeth, and a B.A (H) in Political Science and Government from the University of Delhi.