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Srini I.

Senior Engagement Manager at Zennify

Srini I. has over 17 years of experience in the technology industry, focusing on CRM solutions and customer engagement. Srini has held various management positions in companies such as Zennify, CX Services, TradeStation, IBM iX, Accenture, Deloitte Digital, Bank of America Merrill Lynch, Antenna Software, Gerson Lehrman Group, and Comcast. Srini has expertise in designing and delivering solutions that enable clients to achieve their goals and objectives with clearly designed user-centric CRM solutions. Srini has vast knowledge in Salesforce ecosystem and other cloud offerings, providing platform expertise, industry knowledge and strategic advice to arrive at successful outcomes. Srini is skilled in analyzing and evaluating the current CRM functional and technical requirements, business processes, and translating business requirements into well-designed architecture led solutions and re-defining legacy processes. As a program manager, Srini has managed several end-to-end enterprise and integrated projects for CRM Technology team, working closely with business, executives, and tech partners across different lines of business on various projects ranging from digital marketing, customer service, channel capabilities, user experience, data integration, analytics, and production support.

Srini I. holds a Master of Science (MS) degree in Data Science from CUNY School of Professional Studies, a Bachelor of Science (BS) degree in Communications and Media from The City University of New York, and a Post-Graduate Diploma in Business Administration (PGDBA) from Indo-German Training Centre. Additionally, they have obtained several certifications, including IBM Blockchain Essentials V2, Watson Speech to Text, Financial Markets Industry, Salesforce Financial Services Cloud Accredited Consultant, Enterprise Design Thinking Practitioner, Salesforce Certified Sales Cloud Consultant, Salesforce Administrator, Associate MuleSoft Developer, Salesforce Certified Platform App Builder, Microsoft Certified Professional- MS CRM, and PMP.

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