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Thiago Fraga is a seasoned professional with extensive experience in programmatic media and communication. Currently serving as a Global Programmatic Senior Executive at Zenith UK since November 2021, Thiago previously held positions such as Programmatic Optimiser at MediaCom and Supply Operations Planner at MediaMath, where responsibilities included campaign analysis and performance monitoring. Thiago's background in journalism includes roles as a freelancer and at various media organizations, including Cohn & Wolfe and Record TV, contributing to content development, media analysis, and reporting. Thiago began a career in television and production with roles at TV Brasil Pantanal and Anhanguera Educacional S.A., following a Bachelor's degree in Communication from the Universidade para o Desenvolvimento do Estado e da Região do Pantanal.