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Jef Gorsky has extensive experience in media buying and local investment, currently serving as the Associate Director of Local Investment at Zenith. Prior roles include Senior Buyer at Evergreen Trading, Supervisor of Local Media Activation at Carat USA, and Media Buyer positions at MediaVest and Starcom MediaVest Group. With a strong background in media activation and buying, Jef Gorsky has developed expertise in optimizing local media strategies throughout the career.