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Janina Welzbacher is an accomplished professional in digital business leadership, currently serving as Executive Business Director Digital at Zenith since January 2023. With extensive experience at Publicis Media, including roles as Group Head Digital Activation and Business Lead, Janina led teams in digital planning and AdTech, managing various national and international projects. Prior experience includes Product Enablement Manager at GroupM Germany, driving programmatic ad product development, and roles at Publicis Media focusing on ad operations and campaign management. Beginning a career in print and online advertising as Sales Manager at BVA Bielefelder Verlag, Janina has a solid educational foundation with a Master of Science in Corporate Communication and a Bachelor of Arts in Business Administration.