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Gonzalo de la Mata is an accomplished professional with extensive experience in global commerce and digital marketing. Currently serving as Global Commerce Lead at Zenith since August 2021, Gonzalo drives revenue growth and enhances agency capabilities while facilitating opportunities across UK and international clients. In addition, Gonzalo contributes to IAB Europe as a contributor for industry retail media content and speaking events. Prior roles include Head of International at Molzi (now Brainlabs), Growth Director & Global Amazon Lead at Adglow, and Group Commercial Operations Director at Glow Digital Media, among others. Gonzalo possesses an academic background that includes a Master in Digital Marketing and an MBA from IE Business School, along with a Bachelor's degree in Laws from Universidad de Alcalá.