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Eleni Kapiri serves as the Head of Performance & eCommerce at Zenith since April 2018, leading a team of performance experts and collaborating with marketing teams to address the performance needs of multinational and local accounts. Additionally, Eleni has been a Lecturer in Digital Marketing for Young Practitioners at Excelixi SA since November 2018 and has held various roles at IPG Mediabrands from 2014 to 2018, including Client Partner and Search & Performance Marketing Team Leader. Eleni's earlier experience includes positions as a Search Marketing Executive and Trainee at all things web, and involvement in customer service and census data collection. Eleni holds a degree from the University of Piraeus.