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Assaf Spiegel is currently the Head of user acquisition at Zengo Wallet, where users can buy, trade, and earn Bitcoin, Ethereum, and more with simplicity and security. Prior to this role, Spiegel worked as a Senior Digital Marketing Manager at Taboola, where Assaf led growth marketing projects and implemented strategies to drive new clients to the company. Before that, Assaf was the User Engagement Team Lead at PandaPepper, where Assaf increased user engagement and marketing ROI through automation processes. Spiegel also has experience as a Digital Marketing Specialist and Research Assistant at Tel Aviv University, as well as a Council member at the Student Union. Spiegel holds an M.Sc in Organizational Consulting and a B.Sc in Brain Science from Tel Aviv University.