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Lydia C. is a seasoned digital experience professional with extensive experience across multiple sectors. Currently serving as a Digital Experience Manager at Cashplus since February 2019, Lydia has successfully led initiatives including research and fundraising websites, a corporate health initiative, and the development of an Amazon Alexa skill for donations. Previously, Lydia was a Product Manager at British Heart Foundation, focusing on user and business needs in a scrum team environment. As Head of Digital Activations at KAYAK, Lydia spearheaded innovative digital products and campaigns, growing the Digital Activations department. Early career roles included Digital Product & User Experience Manager at Cucumber Tony and various positions at PolkaSpots Supafly Wi-Fi, where Lydia excelled in client management, content creation, and digital marketing strategies. Lydia holds a degree in History of Art from UCL.