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Jen Bell is currently the Chief Executive Officer at Zembl since January 2023. Prior to this role, Jen served as the Chief Executive Officer at Make it Cheaper Australia and held the position of Chief Marketing Officer. Jen also worked at humm group as the General Manager Marketing. With a background in marketing and strategy, Jen has experience in roles such as Vice President Acquisition and Director of Planning & Strategy at American Express. Earlier in her career, Jen held positions at American Express as an Acquisition Manager and at Lavender as the Client Services Director. Jen obtained a Bachelor of Arts in Communications from the University of Canberra after completing high school at Cronulla High.