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Steffen Horstmannshoff is an experienced leader in content strategy and product innovation, currently serving as Director Paid Content at ZEIT ONLINE since October 2024. Prior to this role, Steffen was Managing Director at MissionMe from 2019 to October 2024, where successful subscription apps in the health sector, including Balloon Meditation and 7Sleepers, were launched, achieving over 50,000 paying users annually. Steffen held the position of Director Product Innovation at Greenhouse Innovation Lab from 2017 to 2019, overseeing structured testing and validation of new ideas. Previous roles include Director Video at Gruner+Jahr GmbH & Co KG, where a comprehensive video strategy for diverse content areas was developed, and various positions at Greenhouse Innovation Lab. Steffen's educational background includes an M.A. in Media and Cultural Studies from Leuphana University of Lüneburg and executive education at INSEAD. Additional training includes courses in growth marketing and leadership in the digital age.