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Jonathan Gipson is a seasoned marketing professional with extensive experience in brand strategy and integrated marketing across leading companies. Currently serving as the Regional Brand Strategy Director for North American Ad Sales at Zefr, Jonathan Gipson utilizes contextual data to enhance sales strategies and collaborates with research teams to develop targeted YouTube concepts. Previous roles include Director of Brand Strategy, where Jonathan Gipson created strategic POVs for YouTube content communities, and a variety of strategist positions at VIRTUE Worldwide and Carrot, managing high-profile accounts. Jonathan Gipson also held an Integrated Marketing Manager position at Viacom, overseeing marketing opportunities across multiple channels. In addition, Jonathan Gipson is an active member of Hue, advocating for increased representation of people of color in marketing. Jonathan Gipson holds a B.A. in Communication and Sociology from Rutgers University.