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Prasant Parida has extensive experience in the media and technology sectors, currently serving as the Head of Strategic Planning & Technology (Operations) at Zee Entertainment Enterprises Limited since February 2006, where previous roles include Deputy Vice President and Assistant Vice President in Engineering. Prasant's expertise encompasses managing media operations across domestic, regional, and international channels, overseeing several engineering projects including the HD rollout for Zee TV, Zee Cinema, and Zee Studio, and providing technical support for non-linear editing systems. Earlier positions include roles as an Executive in Tech Support at Aditya Infotech Ltd., a Broadcast Engineer at Avtech Digital Equipments Pvt. Ltd., and Network Administrator at Axis Computers and PACE. Prasant holds a PGDBM in Business Management from NMIMS and a degree in Network Engineering, Hardware & Networking from IIHT.