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Aditya Srivastava is an accomplished marketing professional with extensive experience in brand positioning and marketing strategy across leading media companies. Currently serving as Director of Marketing at Zee Entertainment Enterprises Limited since August 2019, Aditya has successfully led brand strategies for Zee TV and &TV, focusing on impactful show launches. Prior experience includes a role as Marketing Manager at Sony Pictures Networks India, managing branding for major sports properties, and founding Reve Kids Solution. Aditya's career encompasses various marketing positions, from Assistant Manager at Asia Pacific Breweries Limited to Assistant Marketing Manager at Multi Screen Media. Educational qualifications include an MBA in Marketing from ICFAI and a PG Certificate in Digital Marketing from MICA.