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The Community and Social Media Management team at ZAM focuses on fostering active player communities across various MMO games by managing forums, databases, and player profiles. They engage with users to enhance their gaming experience, facilitate discussions, and address community concerns. Additionally, the team handles ZAM's social media presence, creating and curating content to drive engagement, and utilizes analytics to refine strategies and improve outreach efforts across platforms like Wowhead, Thottbot, and MMOUI.