ÂÜÀòÂÒÂ×

Samira Ligorio is an accomplished public relations and brand communications leader with extensive experience in the fashion industry. Currently serving as the Global Head of PR at Zalando since June 2021, Samira leads both global and market PR teams for Europe’s largest fashion platform. Previously, Samira held the position of Global Lead Consumer PR & Culture at Zalando, where leadership was provided to a team of over 20 communication specialists across multiple markets. Samira’s career also includes roles such as Global Head of Brand Communications & Campaigns at HelloBody and Lead Global Brand Communications at HUGO BOSS. Earlier experiences include various positions at Zalando SE, Splendide International Models, and Mexx. Samira holds a Bachelor of Arts degree from the University of Potsdam and has pursued further studies across several international institutions.