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Avi Rosenthal is the Managing Partner at bluesalve partners, a full-service agency providing various services to companies in the Consumer Products Industry. Avi is also the Chairperson at Z-Wave Alliance, a volunteer position to lead the alliance. Additionally, Avi serves as a Strategic Advisor at Trident IoT and the Managing Partner at CE/IoT Partners, as well as the President of IoT Consulting, LLC. Avi has a background in various roles in the IoT and technology industry, including positions at Linear Corporation, Evolve, Superna, Inc., and On-Q/Legrand. Avi holds a BS in Business Management from Stony Brook University.