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Ahmed Arafa is a seasoned marketing professional with extensive experience in leading marketing initiatives across major multinational corporations. Currently serving as the Marketing Director for KFC MENAPAKT & CIS at Yum! Brands since October 2022, Ahmed previously held the position of Head of Marketing for KIND at Mars Wrigley MEA from June 2019 to September 2022. A significant tenure at PepsiCo from December 2009 to June 2019 saw Ahmed progress through various roles, including Senior Marketing Manager for the APAC & MEA regions and Gulf Marketing Manager for Beverages. Ahmed's academic background includes a Bachelor of Business Administration with a focus on Innovation and Finance from the German University in Cairo, along with American diplomas from HAIS and Nefertari American International School.