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Ben Yahalom currently serves as the President of True Classic, where responsibilities include shaping the strategic vision and overseeing the entire organization since July 2020. Prior to this role, Ben served as Chief Business Officer at True Classic, leading various teams such as marketing and technology. Additionally, Ben is an active member of YPO, a prominent leadership community, and has held positions at Meta, including Client Partner and Client Solutions Manager. Previous experience includes senior roles at UM Worldwide, Leaf Group, and LRW, where expertise in data strategy and market research was developed. Ben holds an MBA from UCLA Anderson School of Management and a BA in Information System Management from Ben-Gurion University of the Negev.