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Dan Max has a diverse range of work experience in various roles and industries. Dan is currently the Managing Director of Sweden at Youwe, where they help organizations navigate the digital world by utilizing data and algorithms to stay updated on digital trends. Prior to this role, they served as the Chief Operating Officer at Oddny (Youwe Sweden) from 2017 to 2021, where they focused on assisting companies in achieving their e-commerce goals. Before that, they held positions at Vaimo, Matrisen, Centiro Solutions, and Jensen Sweden AB, where they excelled in project management and change management roles, with responsibilities ranging from leading international projects to designing layouts and specifications for production.

Dan Max has a Bachelor of Science degree in Mechanical Engineering from the University of Borås, which was obtained between the years 1998 and 2002. In 2007, they attended Höskolan i Borås / University of Borås for Project Management studies, and also studied Industrial and Organizational Psychology at the University of Borås during the same year. In 2008 and 2009, they obtained a degree in Organizational Leadership from Mindset. In 2014, Dan Max received a certification as a Magento Solution Specialist from Magento.