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Niharika Kapoor is a seasoned professional with extensive experience in the digital media landscape, currently serving as the Head of YouTube Shorts Partnerships for the Asia Pacific (APAC) region since October 2015. In this role, Niharika is instrumental in developing the YouTube Creator ecosystem through the strategy and launch of the YouTube Shorts product and associated creator programs. Niharika's previous positions at YouTube include APAC Regional Manager for Social Operations, Manager of Creator and Artist Development for South Asia and Australia/New Zealand, Senior Partner Manager, and Partner Manager, emphasizing a strong focus on creator support and partnership growth. Prior to YouTube, Niharika worked at Google as an Account Strategist and Associate Account Strategist, contributing to site operations and small business support across various regions. Niharika began the professional journey with a summer project at ExxonMobil after completing a Bachelor of Arts in Economics at Lady Shri Ram College for Women, following secondary education at Delhi Public School, Maruti Kunj, Gurgaon.