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Alexa Ares is the Founder and Head of BrandIn Agency, specializing in personal branding strategies that enhance careers and establish cohesive online presences. With extensive experience in brand consultancy, Alexa also serves as the Head of YouTube Localization and YouTube Growth Specialist at Mindvalley, driving organic growth for international channels. Previous roles include Project Manager and Web Designer at Antiloop, Marketing and Brand Strategy Lead at Univrse, and Co-Founder of WowBooks. Alexa has a Master's Degree in Branding from the University School of Design and Engineering of Barcelona and a Bachelor's Degree in Marketing and Communication from Tecnológico de Monterrey, among other educational credentials.