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Donté Ledbetter

Senior CRM & Lifecycle Marketing Manager at Yousician

Donté Ledbetter is currently the Senior CRM & Lifecycle Marketing Manager at Yousician. From January 2020 to September 2021, Donté Ledbetter was the Senior CRM & Lifecycle Marketing Manager at Yousician. In this role, they led the CRM function and built the strategy for driving user engagement, retention, and subscriptions through CRM channels. Prior to this, from June 2019 to July 2019, Donté was a Mobile Marketing Consultant at Grove Collaborative. In this role, they helped Grove build a testing strategy to validate the push and in-app mobile engagement channels for their ecommerce platform.

From June 2017 to December 2019, Donté was the Senior Product Marketing Manager at Stash. As Stash's product marketing lead for their flagship banking product, they led (with one direct report) the go-to-market, customer lifecycle, messaging, testing, and campaign strategy to drive bank account adoption and retention. Prior to Stash, from November 2015 to May 2017, Donté was the Growth Producer, Content & Programming at Braze (formerly Appboy). And before Braze, from February 2014 to November 2015, Donté was the Marketing Coordinator at Decisive.

Donte Ledbetter attended SUNY New Paltz for their undergraduate degree, where they studied marketing. Donté then went on to study at Charles University and Temple University.