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Raissa Araujo Silva is a seasoned marketing professional specializing in SEO and ASO, currently serving as a Senior Marketing Analyst at Youse Seguros since December 2023. With extensive experience across various industries, including insurtech and home & garden, Raissa has contributed significantly to growth marketing strategies at companies like Leroy Merlin and Infracommerce, optimizing content for blogs, e-commerce platforms, and improving SEO techniques. Raissa's proficiency with tools such as Google Analytics, Ahrefs, and SEMrush has enabled effective performance analysis and strategic insights. Academic credentials include a degree in Social Communication from Centro Universitário FMU | FIAM-FAAM and ongoing studies at FGV - Fundação Getulio Vargas.