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Sophie Falk is currently employed as a Performance Analyst at You're Looking Well since March 2024, where responsibilities include driving decision-making through analytical insights, defining key performance metrics, and implementing strategic changes. Prior to this role, Sophie served as a Founders' Associate at the same company, contributing to the company vision and growth strategy. Previous experience includes working as an Associate in Investment Banking at Deutsche Numis, covering the FIG sector, and as a Consultant at 3THINKRS, aiding in the launch of a B2B integrated communications start-up. Sophie's early career included positions as a Campus Talent Representative and Energy Specialist at Bulb, addressing complex member queries. Educational qualifications include a Bachelor's degree in Sociology from Durham University and attendance at The Leys School and Blackheath High School GDST.