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Serena Hendriksen is a dedicated marketing professional with diverse experience in social advertising, customer journey analysis, and SEO. Currently serving as a Social Advertising Marketeer at YourSurprise since July 2023, Serena previously held positions such as Customer Journey Intern at bol.com and SEO Student at Sortlist, where continuous development followed a successful internship. Prior roles include Project Employee at Zand- & Grinthandel van Ouwerkerk B.V., and internships in marketing and communications at Hotel Van der Valk Eindhoven and Exterior Cladding Systems, Inc. Serena holds a Bachelor of Business Administration in International Business from HZ University of Applied Sciences and has studied at Universitat de les Illes Balears. Additionally, educational background includes MBO degrees in Marketing & Communication and ICT Mediavormgeving from Summa and Scalda, respectively.